Our Brand

Our logos are a powerful expression of our brand and who we are. The distinctive symbol, we call the "Element," speaks to our focus on customers and their success, with a color which signals growth and opportunity, and an approachable word-mark which says we are welcoming to our partners.

This guide also supports, Aruba, a Hewlett Packard Enterprise company, a leading provider of next-generation networking solutions for enterprise whose cloud first approach is part of HPE's effort to help our partners address the fundamental changes in today's business environment.

All usage of the Hewlett Packard Enterprise brand elements is subject to the requirements and restrictions outlined in the Terms of Use. For additional guidance refer to Brand Central.

Hewlett Packard Enterprise, also known as HPE has a couple logo variations to help build your experience. Each variation should be used in the appropriate context. Being aware of different uses helps make your experience more compliant.

Use the HPE Logo when establishing the brand and building layouts with less dense content. Place the logo on the top left or bottom left depending on the layout; neither placement is necessarily preferred.

Always use the HPE Element at the top-left of your service or product experience. To ensure consistency across HPE, the Element should always be accompanied by the company name and product/service name. Do not veer from the layout and spacing of the elements.

Aruba Networks, also referenced as Aruba, has a couple logo variations. Each variation should be used in the appropriate context. Being aware of the different uses will help make your experience more compliant.

For additional information and guidance view Brand Central.

Use the Aruba logo when establishing the brand and building layouts with less dense content. Place the logo on the top-left or bottom-left depending on the layout; neither placement is necessarily preferred.

Always use the Aruba icon at the top-left of your service or product experience. To ensure consistency across Aruba, the icon should always be accompanied by the company name and product/service name. Do not veer from the layout and spacing of the elements.